102 I You Don't Have to be Ruthless To Win with Jonathan Keyser



Today on Mastering Midlife:

●      How a “stark realization” in childhood set his course for the next 20 years.

●      As an over achiever, Jonathan joined the cutthroat world of Commercial Real Estate, and decided to become one of the most ruthless in the game.

●      Everything changed in a chance break out session at a conference.

●      After that chance encounter, he undid his entire business and focused on “helping people.”

●      The difference between “giving to get,” and being in love with helping people.

●      Why are we “one way” with our family and friends, than feel the need to be different in “business.?”

●      The difference between deprivation and self-control.

●      Selfless Service does not mean you are a doormat

Join an eye-opening conversation where Jonathan Keyser shares how he went from a self-proclaimed “Wolf of Commercial Real Estate,” to explosive success through profound service.  This man knows life, business and success from both sides and he has an answer to a question, you didn’t even know you had.  I promise… this episode will change everything for you.

 “I didn’t want to be poor like my parents, so I became ruthless.” – Jonathan Keyser

“If you really care about long term sustainable success, and you want to be a badass, then help as many people as possible.”  – Jonathan Keyser

MM102 Jonathan Keyser headshot.jpg

Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond. An Inc. 5000 company, Keyser has rapidly become one of the fastest growing firms of its kind in the country, serving companies and their real estate needs globally. Award winning and nationally recognized, Keyser is an active member of the Forbes Real Estate Council, voted Top 10 Best Places to Work multiple years running, and is a proud Host Company for Conscious Capitalism.

When Jonathan entered the cut-throat, dog-eat-dog world of CRE brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures in five years.

His selfless service approach to business has resonated with corporations and individuals seeking a competitive edge to acquiring and maintaining clients. Jonathan's best-selling book You Don't Have to Be Ruthless to Win and online Keyser Institute courses inspire others to activate selflessness in their life and see how and why this counterintuitive strategy can create extraordinary, long-term success.

On the personal side, Jonathan prioritizes family first. Alongside his wife Susanna, he is a loving and devoted father to his four children. Jonathan is extremely committed to personal development and self-improvement and stays active with mountain/water sports, spin, and hiking.


Connect with Jonathan:

●      Jonathan Keyser Website

●      You Don't Have to be Ruthless to Win - Book

●      Keyser Institute

●      Keyser Commercial Real Estate




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